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► Arabic
region:
You have more than 10 million Arabic Internet
users and the number is fast growing each year, in addition to
millions of Arabic users in USA and Europe. Your target customers
among them will be motivated to visit your website.
► Three times
sales increase:
“IEEE software magazine” in its March/April - 2002 edition mentioned
that: “in 2002, 57% of online users were non-English speakers, and
by 2003 that percentage is estimated to increase to 65% of the web’s
one billion users worldwide. Moreover, studies have shown that
retail customers are as much as three times more likely to purchase
products from websites that use their native language.”
► Intact
message:
When you prepare your message that will encourage your user to deal
with you through your website, you are putting valuable time trying
not only to mention your products and services
but also to convince your potential customers to deal with you. This
message usually weakens through the Localization process; EBM main
objective is how to insure that your message will be transferred
intact with the same focus, strength and effect that were in the
original message.
► Terminology
management:
Your message is built on a group of terms which conveys what your
product or service will
do for your target customer.
The success in translating those terms to convey the same meaning is
crucial for the success of conducting your message in the target
language.
EBM is using its powerful proprietary terminology management system
to insure the accuracy of the meaning in the translated terms and
consistency in using these translated terms all over your content.
► Style
importance:
The style in writing and translating the document plays a crucial
role, not only in conducting your messages but also in focusing and
concentrating those messages.
Style is language specific; selecting the corresponding style in a
target language is a crucial but tricky step in the Localization
process.
EBM is experienced in formulating the appropriate style for your
message.
► Translators
Count:
Arabic language native translators who are also residents in Arab
countries and have a close contact with its culture carry out the
Arabic Localization, this is a crucial issue in both translation and
style allocation, i.e. we live in the culture that you are
targeting.
► Web Site
Design:
EBM web site design suits Arabic culture in terms of usability,
Internet connections infrastructure, navigation, content
presentation and web marketing requirements.
►
Web Marketing:
EBM web marketing service will make a powerful presence for your
localized website in Arabic Internet community. Arabic search engine
positioning – “handling of Arabic language” – Arabic Internet
directories and links with strategic Arabic web sites will ensure a
high focused traffic to your localized web site.
►
Deployment:
EBM deployment services will cover customer service, visitors’
contacts, supplied information and e-mails to ensure your localized
prompt response to your localized website.
EBM allocates all the time needed to insure the success of your
Arabic Localized website.
To know more about our Arabic Localization Services read
our frequently asked questions.
Do not hesitate, start approaching this huge potential
market by localizing your website into Arabic.
For detailed information about applying website Arabic Localization
Solution,
click here
Press release: Localization
Industry Standards Association "LISA" published our Arabic
Localization article:
http://www.translationdirectory.com/article460.htm
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